The starting point: we carefully craft brand positioning in conjuction with the client, or we absorb the one he already brings to us. From then on, it’s a mutual journey through all aspects of brand management: we define strategy and build the tatics for brand comunication; we create and observe brand experience; we evaluate and adjust, permanently seeking optimization. 

Our expertise runs from solution definition to the execution delivery. All that we do is focused in results, using consistent cost-effective best-practices.
We have created brand management solutions, working matrices meant to structure and facilitate field implementations, whilst remaining highly flexible to allow deep customization. We engineered them to simplify the creation and distribution process, improving brand management efficiency. Marketing and IT skills were merged to manage the effectiveness and quality of your brand across all of your sales and marketing operations, from strategic planning to the least noticeable piece of electronic documentation that holds your brand.

Our marketing expertise is highly focused in the real estate industry. We are oriented to work closely with real estate promoters, designing strategic marketing solutions for the launching of their projects both in domestic and international markets. Our international network of partners allows us to address the challenges of emerging markets, such as China, India, Brazil, Angola and Ghana. 

Business plans, marketing communications plans, market analyses, competitor analyses, preliminary studies, budgetization, strategic partners channel analyses and continuous assessment systems are the backbone of a powerful overall working matrix crafted to provide effective market penetration.

We have developed a strong track record in driving successful initiatives in the real estate industry, either 

Part of our Strategic Marketing is based on A&M communications, designed to attract, engage and convert prospects into customers at an accelerated pace. Like everything else at BCC&P, this is made through an end-to-end turnkey solution, built on the foundation that a strategically planned, focused and integrated program will accomplish high-end results. These fully customized and integrated marketing solutions are deployed in the form of fostering, demand formation and/or client pipeline development programs. 

Our approach is founded on the concept that advertising can evoke an emotional response, shaping prospects behavior whilst creating brand affinity. At BCC&P, we help our clients to nurture their prospects, educating them through a continuous flow of relevant, enthralling information. We seek for more than keeping our clients brand on their prospects top-of-mind. We aim for empathy formation and brand affinity, with real effect on purchase intent. And insure the attainement of these higher goals through a continuous tracking and measurement of A&M communications effectiveness.

Real estate projects can be complex and diversified. Different house typologies, different finishings, different panorama and landscape, different amenities access, each project presents a broad range of possible choices. Familiarizing people with the details of a real estate project can be an intricated task. Electronic marketing, such as Internet marketing, is highly flexible and allows promoters to create targeted campaigns with broad reach, yet remarkably specific. Communications can be tailored to meet with the goal of reaching out to consumers in highly segmented actions, encouraging consumers to adopt specific products. But most importantly, it provides a unique capability to allow interactiveness, to engage prospects in a virtual conversation that provides unvaluable feedback. It is a world that goes much further than just creating project web sites, having a presence in social media or bulking email campaigns. It’s an ongoing relationship with the prospect, that will naturally turn into a client.